A home tour around the world

    The IKEA pop-up display at SM Mall of Asia.

    AT a time when life at home has never been so important, IKEA opened the door to better living via a festival that can be experienced both online and in many IKEA stores around the world, featuring music artists, chefs, designers and creators.

    This is a new kind of festival, set in everyday homes, studios, and neighbourhoods worldwide, turning living rooms, kitchens, bedrooms, and backyards into virtual stages for performances and experiences. All in all, the IKEA Festival will take place in over 100 homes in more than 50 markets across the world, and the experience is for free, open to everyone.

    The festival was inspired by the IKEA vision to create a better everyday life for the many people.

    “This is a new kind of experience IKEA wants to offer, celebrating, connecting and engaging around life at home. Home tours around the world will open doors to new experiences and new inspiration. We want to spark a conversation on the more sustainable and affordable life at home of tomorrow. And just as with any festival, you can expect a few surprises,” says Erika Intiso, Managing Director of IKEA Marketing and Communication AB.

    The festival took place on ikea.com and in IKEA stores in different room settings reflecting what people say is most important to them in their homes today: being with family and friends, music and food, which is represented in the experiences in these rooms.

    Visitors saw artists perform intimate concerts from their homes and studios and join DJ relays. Interior design fans are invited through the doors in countries around the world to get home makeover inspiration and see how designers and current and former IKEA collaborators create their work in their own unique spaces.

    Visitors also experienced cook-offs, challenges and home visits where both healthy, planet-friendly and no-waste recipes are shared. There will be discussions around the kitchen table on the important topics of circularity, air, play and spaces. Gamers can jump into a home visit to see the new IKEA gaming range. And IKEA will open its doors with special activities in many stores and live streams, giving access to what is happening in IKEA right now, from the factory floor in Zbąszynek, Poland, to the prototype shop in Älmhult, Sweden.

    IKEA fans can travel back in time in a digital IKEA museum to explore the diverse history of the brand over the decades.

    “The home has never been more important than before. And with virtual connection now taking on a more prominent role in everyone’s life at home, we can open the door to many more lives around the world – exploring each other’s individuality and creativity at home,” says IKEA Pasay City store manager Georg Platzer.

    “We are excited to open the doors of IKEA Festival, our biggest global home tour yet,as we bring people together around life at home in a new way, online, from Sweden to the Philippines to the rest of the world.”

    To kick-off the global celebration of life at home in the Philippines, IKEA put up a billboard featuring more than 1,000 Filipino families along EDSA. It is a collage of the many life at home stories of Filipinos shared to IKEA last June. The collage can be seen along EDSA Magallanes.

    Since its 1943 founding in Sweden, IKEA has created a better everyday life for the many people by offering well-designed, functional home furnishings at affordable prices.