Starting the day with a kick

    As brands age over the years, refreshing the look allows it to keep up with changes in the market as well as show the maturity of the brand. As Kick-Start Coffee hits its 10-year milestone, the coffee brand is hitting shelves with a refreshed look and new packaging.
    Kick-Start Coffee’s collection of signature blends arrives in stores this month with new packaging and designs. The understated elegance of these designs symbolizes the Philippine flag, with positive messages that reflect the brand’s resiliency and dedication to better, positive days. Additionally, the new packaging boasts stronger bodies and resealable tin ties to ensure your coffee remains fresh between servings.
    The brand was developed with the working adult in mind, to give them the energy they need to get through the day; whether it’s a fresh cup of coffee in the morning, or a late-night conversation that forges new connections. Kick-Start Coffee is more than just a product or a beverage. It is a catalyst for inspiring people who want to start something with the potential to change the world.
    “The launch of the new Kick-Start Coffee symbolizes the evolution of the brand and an entrepreneurial journey milestone,” shares Mike Asuncion, founder of Kick-Start Coffee and President of Silca Coffee Roasting Company, Inc. “We hired a firm from San Francisco to preserve the essence of the original design, while modernizing it with a global appeal to prepare Kick-Start Coffee for new markets abroad.”
    Kick-Start Coffee is the brainchild of Mike Asuncion, President of Silca Coffee Roasting Company, Inc. His parents, Enrile and Evelyn Poblete Asuncion, have been in the coffee industry since 1977. With over forty years of experience in the industry, Silca Coffee is now one of the leading coffee roasters in the Philippines.
    “Coffee has played an integral part in fueling my life,” shares Asuncion. “As a kid, I have memories of our warehouse stacked with sacks of coffee and going around to farms and watching many people handle coffee throughout the value chain. In college, I conducted my thesis on Exporting Roasted Philippine Coffee to the United States and I concluded it would be feasible, but we needed an established brand from the Philippines to make it successful.”
    Currently, the brand offers 3 coffee products. Brewed Awakening is a 100% Arabica medium-dark roasted coffee that is rich, complex, and aromatic. Your Daily Lift is a blend of Arabica and Robusta which features a balanced, full-bodied, mild flavor profile. Philippine Barako is a 100% Barako blend resulting in a Full bodied and robust cup with an intense fruity aroma and bold, yet sweet flavor