Resilience amid the challenges


    DESPITE the global contagion causing major disruptions in businesses and industries, some sectors have readily bounced back, with a few finding new opportunities in the crisis.

    The Philippine real estate industry is one. Reports from the ground disclose that homebuilders that quickly adjusted to marketing innovations have remained relatively stable. Industry resilience is likewise credited to low interest rates and the Filipinos’ constant pursuit of their dream home.

    The same reports stress that there remains a huge shortfall in housing that is waiting to be addressed. This is what’s driving property developer BRIA Homes to stay on track, offering affordable house-and-lot options to Filipinos seeking ideal spaces to live in.

    Red Rosales, President of BRIA Homes asserts that the company has always been about empowering Filipinos to own and reside in high-quality, well-designed houses and raise their families in a peaceful and wholesome environment. “This singular vision of BRIA, however, assumed greater significance as we adapted to the ‘new normal’,” he relates.

    “Property seekers now gravitate towards residential projects where the family’s long-term health and security are prioritized in the light of other health crises that might come.”

    For the convenience of homeowners, BRIA has deployed its Customer Relations Management (CRM) team, which is accessible 24/7 on their online platforms. BRIA has likewise mobilized its enhanced property management teams to ensure that residents can seek digital resolutions for their various property-related concerns.

    BRIA Homes was also among the first to migrate to all-digital services. Its communities now have provisions for reliable Internet connections—considered a basic service in the new normal where face-to-face interactions are not encouraged.

    Prospective homeowners are invited to view BRIA’s home models and other facilities through 360 virtual tours, via the official BRIA website, which also features open-house events, live-selling, and online payments. Future residents may reserve a property at the official BRIA online reservation page.

    “We will continue to improve our services in order to cater to the varying and evolving needs of present and future BRIA residents. We are always excited to learn and adapt, if it means we are fulfilling our promise of bringing good-quality homes closer to ordinary Filipino families,” Rosales said.