Leading vaping company outlines commitment to youth smoking prevention

    Jonathan Ng, Global Head of External Affairs of RELX International and Mr John Dunne, Director General of the UK Vaping Industry Association (UKVIA) in discussion during the Electronic Nicotine Delivery Systems (ENDS) Europe conference held via Zoom.

    Prevention and discouragement of underage vaping – This was the main message relayed by Jonathan Ng, Global Head of External Affairs of RELX International, during his participation at the recently held Electronic Nicotine Delivery Systems (ENDS) Europe conference

    During the conference, RELX International underscores its commitment in tackling head on two pressing issues concerning vaping: that of preventing underage access and deterring minors from purchasing vaping products, a responsibility that Ng says the company takes very seriously.

    “Now more than ever, the industry has a role to play in raising awareness of why and how electronic cigarettes can be better alternatives to combustible tobacco,” Ng said. “One concrete way is by sparking in-depth conversations with policymakers and regulators on how to make use of science and technology for the betterment of both products and industry.”

    Ng made especially clear that since its inception, RELX International has been aggressive in its mission to only market its products to adult smokers who are looking for an alternative to traditional cigarettes. Furthermore, Ng also highlighted RELX International’s adherence to a strict set of Marketing Guidelines across the entirety of its communications, guaranteeing that no imagery or language would appeal to the younger audience.

    These proactive measures are but some of the responses of RELX International, going as far as deliberately choosing flavor names that do not appeal to unintended audiences such as minors.

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    Moving on to shifting industry trends, Ng touched on how, due to the growing number of options available to them, “adult smokers and vapers are becoming more discerning” and that “their taste preferences as well as their demand for quality has increased.”

    Thus, Ng believes that only the companies that have a robust R&D pipeline that is able to cater to the preferences of smokers in order to help them switch—a reflection of significant investments in product quality and reliability—will thrive.