Heart Evangelista joins XTREME Appliances as the face of modern Filipino lifestyle

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    XTREME Appliances, the country’s leading one-stop shop appliance brand, has tapped actress and fashion icon Heart Evangelista to become its newest face. She joins current XTREME Appliances ambassadors Senator Manny Pacquiao and Manila Mayor Isko Moreno Domagoso.

    As XTREME Appliances gears up to maintain its standing as the leading one-stop shop appliance brand, a milestone achieved in just three years, Heart becomes the ambassadress who will promote the brand’s mission: to provide quality yet affordable appliances for every Filipino and to leverage the Filipino lifestyle through technology and innovation.

    Just like any of us, Heart considers two factors before purchasing an appliance or any product — quality and affordability. As a brand that prioritizes quality and affordability, Heart is confident that she is endorsing the right brand.

    “Quality and affordability make XTREME Appliances the perfect choice for every Filipino. You know, at the end of the day, you need quality and you also want to make sure that it doesn’t cost you an arm and a leg. So it is pasok sa budget and at the same time, it is classy, it is lux, and it is beautiful. I just love XTREME Appliances products so much,” Heart explained.

    Since 2016, XTREME Appliances has grown into a household brand that caters to the ever-changing demands of the Filipino market. This year, XTREME Appliances is now ready to elevate its brand by introducing a new ambassadress who truly embodies a modern Filipino lifestyle.

    “Heart Evangelista-Escudero is an icon and we believe in her star quality and impact on Filipinos. As we continue to grow as a brand, we want to solidify our name to be a brand fit for a modern Filipino lifestyle. Times are changing and things are constantly evolving and we are glad to have Heart as the brand’s newest face. We are just so excited to continue our mission in bringing comfort, convenience, and efficiency to every Filipino household with our new brand ambassadress,” says Stephen Cheng, VP for Marketing.